Monday, January 8, 2018
Lil Beaver Brewery Opening this Week in Bloomington, IL
The Brewery was founded by long-time friends Chad Bevers and Dale Thomas, both local to Bloomington-Normal. The brewery has had beers available on draft in Bloomington-Normal at select locations since November, but is excited to announce the opening of the taproom this Thursday, January 11th, at 4pm.
“Our initial hours will be limited and we’ll be featuring 10 different beers”, said Thomas, “we’re only offering our products for on-site consumption for the first couple weeks, then we’ll start offering bottles and growlers to go as well.” Thomas also commented “our lineup will be ever changing, so you can expect something different nearly every time you visit.”
“In addition to providing great hand-crafted beers, we’re also excited to announce an ongoing promotion to help support local non-profit organizations,” commented Bevers about his project. Bevers, who by day is the Executive Director for Midwest Food Bank in Normal IL, has worked for non-profit organizations the majority of his working career. “I know firsthand how important awareness is for non-profit organizations, and we want our brewery to help accomplish that.”
Lil Beaver Brewery has partnered with MarcFirst as the initial recipient of their ongoing promotion to raise money and awareness for local non-profits. The promotion, called the Helping Handle, will generate $1 for the selected charity of the month every time someone orders a pint. “The beer on this handle might rotate throughout the month, but there will always be a tap designated as the Helping Handle”, said Bevers. “In addition to the $1 we’ll be donating, we’re also going to ask our customers if they would like to match it.”
“MarcFirst is our initial recipient, and will be for the months of January and February”, stated Bevers. “Their annual bowl-a-thon is in February, and since we’re donating a Brewer’s Experience Package for their auction we want to promote them for both months.” The Brewer’s Experience will allow the winner to help design and brew a beer, then share it with their friends at a private release in the taproom before it’s available to the public.