Thursday, August 24, 2017

Bloomington Thunder to Rebrand for the 2017-18 USHL Season

The Bloomington Thunder announced on Thursday that it will rebrand as the Central Illinois Flying Aces for the 2017-18 season, which will mark the team’s fourth season as a member of both the United States Hockey League and the CSH International ownership group.

Chief Operating Officer Brendan Kelly says th new identity underlines their continued commitment to elevating our game both on and off the ice and building long-term success in Central Illinois.

According to Kelly, the Flying Aces nickname emerged because of how it embodies the skill and speed of play in the USHL and its elite players.

The rebrand coincides with a series of changes for the upcoming season. In May, former NHL player Mike Watt was named the second head coach in team history, which was followed by the addition of assistant coaches Andy Contois and Chase Fuchs. The team’s front office has also undergone a series of changes, headlined by the hiring of Kelly, who has more than 15 years of experience in the sports industry.

The new visual identity of the team, including the color scheme, logos and jerseys, along with a new official website will be unveiled at a news conference in the coming week.
Leading up the 2017-18 campaign, the Flying Aces will announce a new, value-based ticket pricing structure and an enhanced promotional schedule featuring numerous giveaways, theme nights and more. In addition, there will also be special news for fans who purchased a jersey during the 2016-17 season.

With the name change, the team’s social media handles have changed effective immediately. The new handles are below:
Twitter: @ciflyingaces
Instagram: ciflyingaces

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