Thursday, June 22, 2017
It's Now Grossinger Motors Arena
It's now Grossinger Motors Arena. The announcement coming from a news conference today stating the naming rights of Bloomington's former US Cellular Coliseum will change over to Grossinger Motors Arena under a multi-year deal that runs through 2022. U.S. Cellular’s naming rights agreement ended in 2016 when the company decided to not renew the agreement due to them no longer offering service in the area. After being in Chicagoland since 1928 Grossinger motors came to Normal 4 years ago when they purchased the former Sud’s dealership.